GEWISS and Atalanta:
United by Passion, Together for the Future

After six years of collaboration on the brand naming of the city stadium, the two organizations confirm their partnership to continue investing together in the values of sport and the development of the local territory. A visible sign of this new phase will be the presence of the GEWISS logo as back sponsor on the first team’s official match kits, a concrete symbol of the continuity of their relationship and the shared value of the project.

“Sport, like business, is an extraordinary tool to unite, include, and inspire. Sport is the perfect combination of personal ambition, professionalism, and our innate need to challenge ourselves, pursue our desires, and explore new experiences,” said Fabio Bosatelli, President of GEWISS. “Renewing this partnership means strengthening our commitment to sport as a driver of economic and social growth for the city. It means giving shape to a broader vision, in which sport and innovation come together to help build a stronger, more cohesive community. This collaboration reflects our deep and authentic bond with the territory and our desire to generate value through passion, responsibility, and vision — the same spirit with which we created and delivered the ChorusLife project to the city, a project centered on a sense of belonging, urban innovation, and long-term vision.”

“Today marks a new chapter in the partnership with Atalanta. We have chosen to reaffirm our path alongside Atalanta, fully aware that the true value of a partnership lies in the ability to share a long-term vision and goals in order to generate economic and social value,” added Paolo Cervini, CEO of GEWISS. “The collaboration between GEWISS and ATALANTA will continue with new joint initiatives, aiming to promote sporting excellence and support the ongoing growth of the team, the club, and the GEWISS Group, which in recent years has consolidated its international presence and role as a leading player in the sector.”

“The relationship between Atalanta and Gewiss continues with strength and conviction. Two organizations deeply rooted in the Bergamo territory, two excellences in their respective fields, which through this collaboration contribute to further enhancing the local fabric,” said Antonio Percassi, President of Atalanta BC. “Sport, with its extraordinary power to bring people together, becomes a catalyst that unites different worlds, joined by shared values and common goals. A virtuous union that benefits both brands, but also the entire community.”

“True teams are recognized over time, Atalanta and Gewiss know this well because they have shared a path built on passion, commitment, and deep roots in the Bergamo area for years,” said Luca Percassi, CEO of Atalanta BC. “This partnership is more than just a collaboration, it’s teamwork that continues to grow, season after season. We are proud to step onto the field once again with Gewiss, confident that the challenges ahead will see us continue as protagonists, united by shared values and the drive to always give our best.”